WEBSITE DESIGN • MOBILE APP DESIGN • SAAS • WEB APP’S
CLEAN, SIMPLE & TO THE POINT.
A website or application is an extension of you and your brand, and it is important to make sure your website represents you properly.
Alongside having a website or app that merely looks professional, it’s becoming ever more important to provide a quality user experience to your customers and site visitors. With over 70% of internet traffic being on mobile devices it’s crucial to give all of your visitors a usable yet informative and rememberable experience when they visit your website, application, or Saas product.
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UI/UX RE-DESIGN & SEO STRATEGY
PROBLEM: The client’s website was experiencing extremely poor conversion rates on a consumer level, the company was doing well in the commercial and wholesale space due to a strong wholesale sales team but was struggling to convert in the online business to consumer space. Bounce rates were consistently high when sending customers to their site via Ad’s or SEO.
Before the UI/UX and site structure redesign, the website looked dark, out-dated, and uninviting. The call to actions were scarce and not evident. Moreover, the color choices lacked a branding standard and gave no direction or usability flow. At this point, the traffic of the website was decreasing month after month along with the click-through and conversion rate.
<- Slide Left to See Before • Slide Right to See After ->
A previously dim lighting company website was illuminated with a new look and feel complete with enhanced colors and imagery. I simplified the top fold, eliminating the previous ambiguity of what the site has to offer. The new color scheme stimulated site exploration to the CTA’s which is evident by the stark increase in the internal click throughout rate of the site.
90 Day Case Study
As seen in the screenshot, website clicks are up +75% and Impressions are up +110% in the last 90 days. The website re-design also consisted of a complete SEO Package including an on-site, off-site & back end optimization which has boosted the rankings of a large number of internal pages.
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