WEB DESIGN • APP DEVELOPMENT • SAAS • WEB APPLICATIONS
CLEAN, SIMPLE & TO THE POINT
A website or application is an extension of you and your brand, and it is important to make sure your website represent you properly.
Alongside having a website or app that merely looks professional, it’s becoming ever more important to provide a quality user experience to your customers and site visitors. With over 70% of internet traffic being on mobile devices it’s crucial to give all of your visitors a usable yet informative and rememberable experience when they visit your website, application or Saas product.
GET A FREE WEBSITE AUDIT
Contact me now to get a free Design & SEO audit of your website.
WEBSITE RE-DESIGN & SEO
PROBLEM: The clients website was having extremely poor conversion rates on a consumer level, the company was doing well in the commercial & wholesale space due to a strong wholesale sales team but was having a really difficult time converting in the online business to consumer space. They consistently had a really high bounce rate when sending customers to their site via Ad’s or SEO.
Before the UI and site structure re-design, the website looked dark, dated, a un-inviting. The call to actions was scarce and the color choices had no branding standard, gave no direction or usability flow. At this point, the traffic of the website was decreasing month after month along with the click-through rate.
<- Slide Left to See Before • Slide Right to See After ->
I aimed to brighten up the look at feel of the colors and imagery, it is a lighting company after all. I simplified the top fold to make it easier for people to digest whats the site has to offer. I added more exciting colors to the CTA’s to increase clicks and site exploration.
90 Day Case Study
As seen in the screenshot, website clicks are up +75% and Impressions are up +110% in the last 90 days. The website re-design also consisted of a complete SEO Package including an on-site, off-site & back end optimization which has boosted the rankings of a large number of internal pages.