WEB DESIGN & DEVELOPMENT

WEB DESIGN • APP DEVELOPMENT • SAAS • WEB APPLICATIONS

CLEAN, SIMPLE & TO THE POINT

A website or application is an extension of you and your brand, and it is important to make sure your website represents you properly.
Alongside having a website or app that merely looks professional, it’s becoming ever more important to provide a quality user experience to your customers and site visitors. With over 70% of internet traffic being on mobile devices it’s crucial to give all of your visitors a usable yet informative and rememberable experience when they visit your website, application, or Saas product.

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USER INTERFACE DESIGN PORTFOLIO

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{Case Study}

WEBSITE RE-DESIGN & SEO

PROBLEM:PROBLEM: The client’s website was having extremely poor conversion rates on a consumer level, the company was doing well in the commercial and wholesale space due to a strong wholesale sales team but was struggling to convert in the online business to consumer space. Bounce rates were consistently high when sending customers to their site via Ad’s or SEO.

Before

Before the UI and site structure redesign, the website looked dark, dated, uninviting. The call to actions were scarce. Moreover, the color choices lacked a branding standard and gave no direction or usability flow. At this point, the traffic of the website was decreasing month after month along with the click-through rate.

SEO Case Study, Website Redesign and Statistics by SEO Expert Travis Chenoweth, Phoenix Arizona SEO Case Study, Old Website Before Re-Design by SEO Expert Travis Chenoweth, Phoenix Arizona

<- Slide Left to See Before • Slide Right to See After ->

After

A previously dim lighting company website was set ablaze with a new look and feel complete with enhanced colors and imagery. I simplified the top fold, eliminating the previous ambiguity of what the site has to offer. The new color scheme stimulated site exploration to the CTA’s which is evident by the stark increase in internal clicks throughout the site.

SEO Case Study Google Analytics And Ranking Proof, by SEO Expert Travis Chenoweth, Phoenix Arizona
90 Day Case Study

PROGRESS REPORT

As seen in the screenshot, website clicks are up +75% and Impressions are up +110% in the last 90 days. The website re-design also consisted of a complete SEO Package including an on-site, off-site & back end optimization which has boosted the rankings of a large number of internal pages.

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